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Official Dianping partner in Malaysia · CPC ads

Dianping ads: how 推⁠广⁠通 CPC advertising works in Malaysia

Dianping (大众点评) ads, called 推广通 CPC, are the platform's own bidding ads: your store appears in search results, the feed, city homepages and category lists when Chinese customers look for places like yours, including users in China who are browsing Malaysia. MerchantNgin (赢商), Dianping's official partner in Malaysia, manages the keywords, budget and bids, and reports impressions, visits, orders and reviews every month.

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Pay per clickIn searchKeywords
Search mock-up · not real data
01 - Three products

How do Dianping ads differ from a verified listing and group buy?

The three products each do one job. A verified listing (商户通) gives your store an official, verified page; ads (推广通) put that page in front of more customers; group buy turns those customers into prepaid orders. Ads buy visibility.

Verified listing (商户通)Gives your store an official, verified page
CPC ads (推广通)Put that page in front of more customers
Group buyTurns those customers into prepaid orders
02 - Billing and placements

How is Dianping CPC charged, and where do ads appear?

Dianping CPC is pay per click: impressions are free, and you pay only when a customer clicks through to your store, never more than your bid per click. Ad position depends on the store's quality as well as the bid, and promoted stores carry an ad label (广告).

  • Placements: search results, the feed, city homepages and category lists, plus keyword packages.
  • Who sees them: users in Malaysia, and users still in China who are browsing Malaysia.
  • Targeting: by distance and by user location.
ImpressionsFree
ClicksYou pay only when a customer clicks through
BidCapped at your bid per click
LabelPromoted stores carry an ad label (广告)
03 - Must-Eat List

Do Dianping ads have anything to do with the Must-Eat List?

Ads buy visibility in search results and the feed. The Must-Eat List (必吃榜) is selected from real user reviews.

The Must-Eat List is selected from real user reviews and accepts no nominations or commercial partnershipsShenzhen News, 2026-08-27.

So the goal of advertising is practical: help the right customers find you faster, then earn genuine reviews with your food and service.

How the list is chosen
What ads buyVisibility in search results and the feed.
The Must-Eat ListIt is selected from real user reviews; a place is earned through reviews alone.
What worksHelp the right customers find you faster, then earn genuine reviews with your food and service.
04 - Our service

How does MerchantNgin run your Dianping ads?

CPC ads are part of the Merchant Verified Listing package (商户通套餐) from MerchantNgin (赢商). We handle the Chinese-platform side, and you work with us in English or BM.

Minimum budgetRM1,000
Managed for youKeywords, budget and bids
Working languageEnglish or BM
  1. Free consult

    We learn about your store and customers and assess your growth potential on Dianping.

    Free consult
  2. Verify and go live

    Listing and official verification (商户通), typically live in 2-4 weeks once your store materials are complete.

    2-4 weeks
  3. Keyword strategy

    Keywords chosen around your cuisine or services and what Chinese customers search for.

    By cuisine or service
  4. Budget and bid management

    We allocate the ad budget and keep adjusting bids on results.

    Ongoing
  5. Monthly report

    Impressions, visits, orders and reviews every month, used to tune the next month's campaign.

    Monthly

We serve merchants in person in the Klang Valley (KL + Selangor); for other areas, please ask us.

05 - Timing

When is it worth raising your Dianping ad budget?

Around Chinese holidays. Travel peaks like National Day arrive all at once, so set the budget and bids before the holiday starts.

+698%
Malaysia F&B payment orders · 2025 National Day peakDianping Advertising, 2025 National Day outbound travel data report
+26%
Daily active users · 2025 National Day peakDianping Advertising, 2025 National Day outbound travel data report
+96%
New reviews · 2025 National Day peakDianping Advertising, 2025 National Day outbound travel data report
06 - FAQ

Dianping ads: frequently asked questions

Can Dianping ads get me on the Must-Eat List?

No. Ads buy visibility in search results and the feed. The Must-Eat List is selected from real user reviews with no nominations or commercial partnerships. What ads do is practical: help the right customers find you faster, so your food and service can earn genuine reviews.

What is the minimum ad budget for Dianping CPC?

The minimum CPC budget is RM1,000. CPC ads are part of our Merchant Verified Listing package; the right budget depends on your store, your customers and your goals, so we set it in the full proposal and quote after a free consult. The service is annual with a 1-year minimum, and the verified merchant account (商户通) is billed yearly.

How is Dianping CPC charged: per click or per impression?

Per click. Impressions are free, and you pay only when a customer clicks through to your store, never more than the bid you set per click. Ad position depends on the store's quality as well as the bid, and promoted stores carry an ad label (广告). Ads appear in search results, the feed, city homepages and category lists.

What is the difference between Dianping ads and group buy?

Ads buy visibility, and you pay per click: your store is shown to more people in search results and the feed. Group buy is a transaction: the customer prepays for a set meal or voucher in the app and redeems it in store. In our service, ads come with the Merchant Verified Listing; group buy is part of the Full Package.

How can I advertise on Dianping from Malaysia?

Work with an official partner. MerchantNgin is Dianping's official partner in Malaysia, and we handle page build, translation and ad delivery. Review replies are part of the service too, and you work with us in English or BM. Verification and go-live typically take 2-4 weeks once your materials are complete; then ads start and you get a monthly report.